Posted on August 21, 2016
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This September, the Digital Kids Summit at San Francisco’s Children’s Creativity Museum will be buzzing with business leaders in family-friendly digital media. If your company is struggling with the question of how to survive in a challenging marketplace, now is the time to tune in and learn from what these experts are sharing. Here are 10 compelling reasons why attending the Digital Kids Summit can provide insights to help grow your business:

1. Learn why moms purchase certain products

New 2016 research is available that explains what motivates mothers to say “yes” to buying certain digital brands. Does your product have what it takes to secure Mom’s approval?

2. Learn about global buying patterns

Understand Intel’s latest research about cross-cultural differences and how they influence buying patterns between the U.S., China and Germany.

3. Learn about Google’s view of creative play by taking a peek inside Imagination Day

Did you know Google is sponsoring educational workshops that use creative tools for teaching 21st century skills? Get the scoop. These workshops, called “Imagination Day”, are starting in the Bay Area this fall.

4. Learn how to best design a playful product

Observe how the National Institute of Play describes product design that fosters a lifelong drive to play. In addition, hear about the new book coming soon from Mark Schlichting: Understanding Kids, Play and Interactive Design: How to Create Games Children Love. 

5. Learn why to be careful when making content for kids

What’s appropriate versus inappropriate in terms of what to include in a children’s program? Find out why Standards and Practices could be helpful in answering this question.

6. Learn about reinventing classic toys

If you had to reinvent a classic toy, how would you proceed to add value without losing its magic? This session could be useful for app makers considering license agreements with classic brands.

7. Learn from Angry Birds: Are they still successful?

I would love to ask Rovio, the Finnish developer of Angry Birds, what it takes to run a successful business making apps. At this conference, you can!

8. Learn how kids are playing online at Samsung Kids

Samsung is one of the world’s largest information technology companies. Find out, from them, how are kids are playing on their Samsung Kids mobile platform.

9. Learn how to raise money and exit successfully

Getting funded and securing an exit may apply to your growing businesses. Hear insights from the VCs themselves and other venture funded companies.

10. Learn how to navigate a corporate acquisition

Some small businesses merge with others in order to survive, grow and change. Walk through a corporate acquisition with a Shark Tank contestant and hear how she navigated the waters

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